⭐ Rated 4.9 Stars
🤝 400,000+ Customers
🧾 Over 1 Million Orders
Meet the Mia: The Tee That 5,516 Women Gave Five Stars. And Counting.
Wicks Moisture • Prevents Odor • Wrinkle-Resistant • Machine Wash & Tumble Dry
by Nicole, Co-Founder, Woolx
The Shirt I Wear More Than Anything Else
I’ll be straight with you: I designed a lot of tees before I got this one right. The Mia is the shirt I reach for more than anything else I’ve ever made. I wear it hiking, traveling, to dinner, on the school run, and half the time I’m wearing it on camera because it’s just that good. It’s been our best-selling product since day one and it’s not even close. I already know what you’re thinking. “Nicole, $85 for a t-shirt?” I get it. I’ve heard it thousands of times. Let me tell you exactly what you’re getting, and why almost every woman who buys one comes back for more colors.
01
It doesn’t feel like wool. At all.
If you’ve written off wool because of some scratchy sweater you wore in 2003, I completely understand. Most of the wool on the market deserves that reputation. The Mia is different. I designed it with ultra-fine Australian Merino, the finest, softest grade of wool on the planet, wrapped around a nylon and spandex core. The Merino gives you that next-level softness. The core gives you stretch, structure, and the durability to survive years of real wear and actual washing. The result is a tee so soft against your skin, you’ll genuinely forget its wool. Our Merino is non-mulesed, which means our sheep are raised humanely, without the painful and unnecessary cost-cutting practices that are still standard across most of the industry. That matters to us. A lot. We believe the quality of how an animal is raised shows up in the quality of what it produces, and we’ve never been willing to compromise on that.
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“Hard to believe it’s wool! This will be my go-to summer tee.” — Robin G.
“It’s super soft and not itchy. And I love the fit.” — Laura B.
02
You can wear it four days without washing it. Yes, really.
I know that sounds like a marketing claim. It’s not. Merino wool is naturally antimicrobial, which means the fiber itself resists the odor-causing bacteria that cotton traps and holds onto. You can wear the Mia for multiple days in a row, in real heat, doing real things, and it won’t smell. Think about what that actually means. Fewer loads of laundry. Less wear and tear on the shirt. And if you’re traveling, you just cut your packing list in half. Our customers wear one Mia tee for an entire trip and never touch a hotel sink.
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“I wore my Mia tees in very hot Sicily this summer and never needed to wash them.” — Catherine T.
“I wore this for 6 straight days in the woods, temps ranged from 28–95 degrees F. The shirt was everything promised.” — Katie S.
03
It keeps you cooler in the heat. I know how that sounds.
Wool in the summer sounds like the worst idea imaginable. I get it. I said the same thing. Here’s what actually happens. Merino isn’t the heavy, scratchy wool you’re picturing. It acts like a natural thermostat. When it’s hot, it wicks sweat away from your skin and lets it evaporate, instead of trapping it against your body the way cotton does. The more humid it gets, the better it performs. I’m serious. Kathleen K. wore hers in hot heat and humidity and felt good. She hung it up overnight, and it was ready to wear the next day with no odor. That’s not magic, that’s just Merino doing what it’s built to do. And the same Mia tee that keeps you cool in July keeps you warm layered under a jacket in November. One shirt. Every season. Every occasion.
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“I’ve worn it in hot heat and humidity and felt good. Hung it up overnight and it’s ready to go the next day, with no odor.” — Kathleen K.
“I was pleasantly surprised at how it kept me comfortable regardless of how hot I was!” — Donna S.
Three reasons in and still not convinced? We’ll keep going.
Shop Mia V-Neck—Free Shipping & Easy Returns
04
Your new favorite basic. Machine wash, tumble dry, done.
The Fit
The Mia has a classic v-neck that’s not too low and not too high, it just sits right. Raglan sleeves that drape without clinging. A regular fit that moves with your body without pulling or bunching. It’s the kind of tee that looks polished without trying, which is exactly what I was going for when I designed it. It comes in 11+ colors because I refuse to believe basics have to be boring. Once you find the fit, you’ll want more than one.
The Care
Here’s something I genuinely love about the Mia: you treat it like a normal shirt. Most premium wool brands will tell you to hand wash cold, lay flat to dry, never use the dryer, dry clean only. I personally don’t have time for that and I’m guessing you don’t either. Machine wash cold. Tumble dry low. That’s it. We engineered the Mia to be durable enough to live like a normal shirt, because a piece of clothing that needs a 12-step care routine is a piece of clothing you won’t actually wear. I wanted you to reach for this every single week, not save it for special occasions.
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“As I slid this shirt on, the drape was perfect — it hugged my curves in the right places but still moved with my body without clinging.” — Elizabeth T.
05
5 Fair warning: you’re probably going to want more than one.
This is what always happens. You buy a Mia to try it. You wear it three times that week. You wash it once. And then you look at everything else in your closet and you realize nothing else feels this good. That’s when you come back for another color. And then maybe one more. I’ve heard some version of this story from thousands of customers and I still love it every time.
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“I now have 4 Mia tops so safe to say they are amazing!” — Sara G.
“I now have 5 of this top. It’s easy to wear and wash. I grab for them all the time.” — Sarah B.
“I bought one to try, I loved it! Now I have one in every color!” — Kellie C.
$30 / Year
$15 cotton tee, replaced 2x a year
$21 / Year
$85 Mia tee, worn for 4 years
The Mia is the cheaper option.
It just doesn't look that way at checkout.
$30 / Year
$15 cotton tee, replaced 2x a year
$21 / Year
$85 Mia tee, worn for 4 years
The Mia is the cheaper option. It just doesn't look that way at checkout.
Don’t take my word for it.
Here’s what 5,516 customers had to say.
“I love all my wool shirts!! It’s just about all I wear for travel, hiking, and a daily uniform. Love it, super comfortable, very packable!! couldn’t be happier.”
✅️ Elizabeth G.
“Day 5 in the tropical heat of Thailand and still no odor! Love this top!”
✅️ Lynne H.
“Training for a big trip and this is going to be my go to shirt!”
✅️ Lisa H.
“Super comfortable, lightweight, perfect fit, thanks!”
✅️ Janet G.
“This summer Mia has become my new favorite t-shirt. It is soft and temperature regulating and odor resistant.”
✅️ Nanci R.
We want you to love it. And we’re pretty confident you will.
We want you to love it. And we’re pretty confident you will.
I’ve been making clothes my whole life, my Grandfather started our first store in 1949 here in Binghamton NY, way before my Dad and I started Woolx in 2012. I know what good is. I know what lasts. And I know when something is worth every penny. The Mia is worth every penny. If it doesn’t feel as good as 4,903 reviewers say it does, send it back. Free shipping and free exchanges, no questions asked. That’s the Woolx promise and it’s not going anywhere. But between us? You’re probably going to want it in at least two colors.
15% Off Your First Mia! Use Code MIA15
Free shipping. Free exchanges. Easy returns. Ships from Endicott, NY.
Call us: 888-465-7977… a real person picks up.