Why this costs what it costs
Quality First, Always.
When a big brand makes a hoodie, somebody opens a spreadsheet and asks how cheap the fabric can get before customers notice.
We don’t have that meeting.
Woolx started as a family clothing store in 1949. Today, it’s still run by the father-daughter team who transformed that store with a simple idea: make clothing that feels incredible, performs even better, and never cuts corners on quality.
Ryann starts with ultra-fine Australian Merino. Then we add the stretch, durability, and thoughtful details that make a layer worth wearing on repeat. Not just at home. Out in the world.
We’re a family that has to put our name behind what we make, look customers in the eye, and answer the phone number at the bottom of this page. A thoughtfully designed Merino hoodie? We won’t apologize for that.